Insights are an important tool to help solve complex, nonlinear problems and challenges, such as whether to apply for a new job or how to motivate an employee. These are problems that do not have one ...

If you’ve read the marketing collateral from any analytics or business intelligence vendor, you’ve no doubt come across the phrase “actionable insights.” Every analytics or business intelligence ...

Yet when Gans joined PepsiCo in 2017, he found a disjointed situation. “We had a lot of very talented, hardworking people all doing their own thing,” he explains, “and there was really no incentive to ...

Looking for ways to improve your creativity on the personal and professional front? Gary Klein’s book Seeing What Others Don't: The Remarkable Ways We Gain Insights will get you going on the journey ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

Competitive analysis is a critical, regular initiative for PPC managers. You need to monitor which offers other brands are promoting, which keywords they’re focusing on and where their ads overlap ...

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