New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences ...

We spoke with PepsiCo FoodService CMO Scott Finlow the brand's new local campaign, its strategic focus and how Pepsi intends ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in ...

We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own ...

TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand ...

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.

loyalty and increased revenues. Those that fail risk customer defection.

Everyday drugstore brands like Tylenol and Band-Aid are household names, but their parent company, Kenvue, not so much. Formerly the consumer health care division of Johnson & Johnson, Kenvue is a ...

Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing ...

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, ...