Provides an overview of the key datapoints that advertisers need to know about Spotify, spanning investment, consumption and performance insights.

Oreo, every kid’s favourite cookie, is best had with a twist, lick and dunk – in milk. But, the power of the Oreo brand is re-energised often, dunked in culture as a power ...

WARC’s latest global projections show that the ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021. Advertising spend is on course to ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

During the economic strength of 2021, EY's (Ernst & Young) US leadership made the strategic decision to bolster their Government and Public Sector business to help mitigate future economic volatility.

Google’s AI Overviews is changing the search experience, and B2B marketers may have an advantage in incorporating this new tech into their search strategies. At its I/O conference in May, Google ...

Gen Zs on average follow the least number of sports competitions compared to older cohorts and watch fewer live sports. However, the 18-24s are most likely to engage with sports through other content ...

Covid-19 has taken a big toll on Vietnam consumers in 2021 after an effective zero-Covid in 2020. Tết 2022 hence became so much different from any previous Tet. Two years of being locked down and ...

Business and industrial is expected to be the fastest-growing category overall next year (+18.2%), as budgets unlock during a period of comparatively favourable economic and trading conditions ...

Skincare brand Dove promoted awareness around the importance of breast cancer screening for family members of current patients in Vietnam. Dove relaunched its winning variant in the market – Dove ...

P/S is the leading toothpaste brand in Vietnam, boasting 76% market penetration and daily usage in 22 million households. Established in 1975, P/S aims to eradicate oral diseases in Vietnam by ...

Around SGD30,000 spend on production cost for the prints. Around USD96,000 spend for media: The campaign budget besides production costs went into D-OOH, as contextual placements were key to achieving ...