Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

Sales at top luxury brands are down, with most blaming tough geopolitical conditions for the slump – but Hermès, the French brand known for scarves and Birkin bags, defied the overall sector’s decline ...

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

Platforms that prioritise trust, innovation, and human connection will continue to attract both consumers and advertisers; those that don’t risk losing the support.

The real value of attention metrics is not in the measurement itself but in the actionable insights they provide to drive improved outcomes. Attention metrics can provide granular insights and are ...

Novartis' Entresto is a drug approved for the treatment of heart failure with reduced ejection fraction. Entresto has the potential to gradually reverse the damage to the heart's structure and ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

For marketers, attention is becoming an increasingly important component of marketing effectiveness, with real-world applications that weren’t as easily actionable even several years ago. Within that, ...

Initially, the gaming sector in India was perceived as economically insignificant. However, with the surge in gaming interest, particularly a shift from mobile to PC-based gaming, HP identified a ...

Having successfully updated our long-term brand strategy in 2021, Dove had found a winning formula that was pushing the brand to new heights, while delivering record growth. In Reverse Selfie and ...

Like many businesses, KFC was feeling the heat of the economic climate. Big growth targets were on the horizon for their digital platform, yet consumer spending was down due to the Cost-of-Living ...