Amazon generative AI improving “More Like This” One of the features that polarized buyers was the “More Like This” suggestion panel. It was rather rudimentary and suggeste

Dharmesh Mehta, Amazon VP of Worldwide Selling Partner Services. (GeekWire File Photo /) Amazon is launching a new AI-powered selling

Amazon.com Inc. is launching an artificially intelligent assistant designed to help online merchants manage their businesses.

Amazon will use generative AI to speed up the advertising process for sellers. The platform will give sellers AI-powered tools to generate scripts, select music, add voiceovers, and even help edits the videos with recommendations.

Amazon has introduced a batch of new generative AI tools that aim to improve the retail experience for both customers and sellers on the platform. One of the more notable features announced at the Amazon Accelerate event on Thursday will use customers’ preferences,

Amazon sellers now have access to an AI assistant designed to help grow their business by answering questions about their metrics, and later, helping to resolve issues that arise. The assistant, code-named Project Amelia and built on AWS's Amazon Bedrock,

The new AI assistant is currently in beta mode for select Amazon partners in the United States. It will allow sellers to ask questions in English and get guidance about how to efficiently manage their business.