Google has finalized the minimum audience size to which advertisers can remarket, reducing the number to 100 active users across all networks and audience types. The move aimed to make audience ...

We’re going deep into web banner size and dimensions. I’m talking about everything from leaderboards to skyscrapers, mobile to desktop. Seeing businesses waste their time and money on banners that ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

Flying over the sandy shores of Los Angeles, a banner ad caught the attention and dismay of beachgoers. In a post shared on Reddit's r/LosAngeles, a user captured a photo of a plane towing a banner ...

MNTN Unveils QuickFrame AI: New AI Platform in Beta Allows Brands of Any Size to Create Studio-Quality Ads in Minutes QuickFrame AI redefines video production by combining the latest in breakthrough ...

The ad industry has made enormous strides in targeting and media efficiency in recent years. Although much of media has evolved rapidly, creative has advanced at a slower pace. Most advertisers still ...

Walk through any major fashion magazine or scroll through high-end brand campaigns, and you’ll notice something striking. Of the 8,763 looks presented across 208 shows and presentations, 0.8 per cent ...

“If you’re a frequent user of X, formerly known as Twitter, and noticed an increase in video and image ads on the platform, you’re not alone. Marketers have learned to occupy almost your entire ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

Google is promoting AI Mode in its search results with a large banner ad. The banner ad says, "New! Try Al Mode. Get Al-powered responses & ask follow-ups with a new experiment. Try now..." To be fair ...

Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an auto-playing video ad. Roku isn’t alone in seeing what kinds of advertising ...