If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

“Advertisers are raising the bar for both accountability and innovation,” said Rita Ferro, president of global advertising at ...

Disney instructed third-party producers to disentangle any Google AI tools from their workflows as part of its ongoing ...

Disney is investing $1 billion in OpenAI and will bring characters such as Mickey Mouse, Cinderella and Luke Skywalker to the AI company's Sora video generation tool, in a licensing deal that the two ...

Disney sent Google a cease-and-desist letter accusing its AI tools of massive copyright infringement by generating unauthorized images of characters like Mickey Mouse and Darth Vader. The timing ...

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative ...

Disney and AI company OpenAI announced Thursday that they had reached a deal that will allow Sora users to make AI content with Disney’s copyrighted characters. Some of the characters that will be ...

Like most simulation games, Disney Dreamlight Valley provides players with a roster of tools to help them explore their surroundings. This batch of Royal Tools is essential toDisney Dreamlight ...