Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

A major lawsuit revealed details of Google's business motivations to get its products into schools. A Google spokesperson said the documents "mischaracterize our work." ...

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

India Today's Open-Source Intelligence (OSINT) team analysed data from the public ad-transparency libraries of Meta and ...

TradeNetwork strengthens its Cerena Solution Suite with Gemini Enterprise and AI agents, leveraging Google Cloud's Data Cloud and Vertex AI platform to automate manual workflows DUBLIN, Calif., Jan.

Christian gaming creator and TruPlay CEO Brent Dusing has urged Congress to examine advertising policies for Google and TikTok.

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less ...

1 Heilongjiang University of Traditional Chinese Medicine, Harbin, China 2 First Affiliated Hospital of Heilongjiang University of Traditional Chinese Medicine, Harbin, China The final, formatted ...

Google Cloud has unveiled a new partner program focused on customer outcomes, AI innovation, GCP and Workspace skills, ...