See how the PESO mix strengthens trust signals that AI systems pull from when deciding which brands to surface in ...
Moderna is being audited by the PMCPA after yet again being found to have brought discredit on the pharma industry, putting the company on a path that could lead to its suspension from U.K. trade ...
AI’s branding risk. AI-generated content can weaken brand identity over time and create inconsistencies that confuse customers and erode trust. Defining AI’s role. Without clear guidelines, AI use in ...
Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible ...
Homeless services provided by the city of Los Angeles and the Los Angeles Homeless Services Authority are disjointed and lack adequate data systems and financial controls to monitor contracts for ...
As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...
Christine Barney is CEO of rbb Communications, recognized as champions in the field of PR, Digital/Marketing and Creative Services. When it comes to marketing, nonprofits often get the short end of ...
Spring cleaning helps you keep your house in order. Washing carpets, rugs, and curtains, sorting through the boxes in your basement, and delving into that one shelf under the sink can keep things ...
LOS ANGELES--(BUSINESS WIRE)--AuditBoard, the leading cloud-based platform transforming audit, risk, ESG, and InfoSec management, today announced the appointment of April Crichlow as AuditBoard’s ...
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