In 2023, Kellanova renamed the former Cheez-It Bowl the Pop-Tarts Bowl, and proposed to the college football world a simple ...

The Pop-Tarts Bowl was played without Notre Dame anywhere near the field and drew 8.7 million viewers on ESPN. That total was ...

The Bad Boy Mowers Pinstripe Bowl, which saw Penn State take down Clemson 22-10 at Yankee Stadium, averaged 7.6 million ...

According to ESPN PR, the Pop-Tarts Bowl brought in a record-breaking 8.7 million views this season. Here's where it ranks ...

On Saturday, December 27, the Pop-Tarts Bowl went for gridiron glory, bringing its “crazy good” shenanigans to Camping World ...

The college football bowl season is ramping up, but the Pop-Tarts Bowl may have already won with its outstanding marketing.

Dec. 12: Kyle Whittingham stepped down after 21 years at Utah. After turning the Utes over to longtime coach-in-waiting ...

Two pastries entered Pop-Tarts Bowl immortality on Saturday night. Protein Slammin’ Strawberry had other ideas.

Jovesa Damuni scored on a 4-yard run with two minutes remaining and No. 12 BYU rallied from an 11-point deficit in the second ...

The Protein Slammin' Strawberry Pop-Tarts pastry had no interest in being cooked on Saturday and bailed out of the bowl game ...

BYU could have been disappointed it missed out on an invite to the College Football Playoff, and the Cougars could have let ...

BYU picked up a momentous comeback win during the 2025 Pop-Tarts Bowl. It was capped off in style, with the Cougars roasting ...