Mumbai: In the ever-evolving landscape of marketing, understanding consumer behaviour is paramount. Visual merchandising, a ...

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

Comcast Advertising has hired former Major League Baseball's global head of marketing to serve in a similar role for their ...

To fill the role, the advertising division of Comcast has hired an individual with experience at both Major League Baseball ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Michael's journey, filled with entrepreneurial grit and an intuitive grasp of psychology, has made GHOSTS one of the most ...

In the world of advertising and brand building, colour plays a fundamental role in shaping perceptions, influencing consumer ...

While AI excels at processing vast amounts of data and predicting patterns, it needs a deeper understanding of emotional and ...

Gambling ads leverage excitement, social acceptance, celebrity endorsements and other psychological tactics to entice players ...

That’s why marketers need to understand the psychology behind native ads ... you can open your business to a world of new ...

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...

and we are immediately ceasing all paid marketing on X." CBS News has asked X to comment on the World Bank's withdrawal of paid advertising from the platform but had not received a reply by the ...