Logos and Marks | Historical Logos and Marks - University of …
If you page through the UCLA yearbooks of the twentieth century, you'll see many marks associated with the campus: logos, icons of Royce Hall, illustrations of Bruin mascots from cuddly teddy bears to fierce grizzlies.
Brand Guidelines | Identity | Logos and Marks | Script Logo
Script logo artwork is available through UCLA Trademarks and Licensing but reserved for use for the following groups only: UCLA Athletics, UCLA Spirit Squad, UCLA Bruin Marching Band and UCLA Recreation. To request permission, go to marks.ucla.edu.
Brand Guidelines | Identity | Logos and Marks
But the UCLA story is best told within a consistent framework, including disciplined use of logos and marks. UCLA's logos and marks are valuable institutional assets, protected both by law and policy. This section provides a guide to the basic graphics and their proper usage.
UCLA Brand Guidelines
Explore the fundamental elements of the UCLA brand; color, logos and marks, typography, copy and editorial, best practices and accessibility.
Brand Guidelines | Identity | Logos and Marks | Campus Seal
The UCLA Seal most often appears in UCLA Blue or black. The three-color version uses black plus UCLA Blue and Gold. Its beauty and intricacy are best seen in sizes larger than 1 inch (72 pixels online).
Brand Guidelines | Identity | Colors
Guidelines, specifications and downloads for UCLA Blue and Gold plus secondary campus colors.
Brand Guidelines | Identity | Logos and Marks | Campus Logo
The core element in UCLA’s graphic identity is the Campus Logo. It was designed by Keith Bright, a UCLA alumnus and prominent graphic designer. The inspiration for the lettering is the Bauhaus design movement — like UCLA, launched in 1919.
Brand Guidelines | Fundamentals | Brand Protection
Using UCLA Marks. Campus groups may not use UCLA’s primary logos at all. Registered campus groups are only allowed to use two protected UCLA marks: #58 and #62, located on the UCLA Art Sheet April 2018. The marks may be “texturized,” as long as the original shape and structure of the mark is intact.
Colors | UCLA Design System - University of California, Los Angeles
Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Follow the specifications on this page to use the colors as a …
Brand Guidelines | Identity | Department Logos
Department logos typically appear in combinations of UCLA Blue and black, as shown. All black, all white and all blue department logos are also acceptable. Never use the department logo in gray or grayscale.