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What is your favourite ever logotype? . Creating balance between your letters in a logotype, especially a hand drawn one, can be a little tricky. . But I have always found this technique to help me balance and structure the design. . Although a lot of the spacing is tweaked with my eye, I still need some sort of datum to work with! . I like to create a line that intersects all the letters in my logo type. Then I can play with making sure that all the gaps are roughly the same by creating a circl
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