Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
9:34
YouTubeThe Wall Street Journal
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
3.5M views7 months ago
Related Products
Butcher Knife Set
Hexclad Costco Price
Henckels Knife Set
#Costco Haul
COSTCO NEW ARRIVALS for NOVEMBER 2025! (11/5)🛒
COSTCO NEW ARRIVALS for NOVEMBER 2025! (11/5)🛒
YouTube2 days ago
Big Family Costco Haul! - Family of 10
Big Family Costco Haul! - Family of 10
YouTube8 hours ago
Top videos
10 NEW Costco Deals You NEED To Buy in October 2025
19:23
10 NEW Costco Deals You NEED To Buy in October 2025
YouTubeThe Deal Guy
1.3M views2 weeks ago
10 Things You SHOULD Be Buying at Costco in October 2025
20:44
10 Things You SHOULD Be Buying at Costco in October 2025
YouTubeThe Deal Guy
1.1M views1 month ago
Costco Shopping Guide for 2025 - Top 27 Items To Buy
27:51
Costco Shopping Guide for 2025 - Top 27 Items To Buy
YouTubeBobby Parrish
2.3M views10 months ago
Costco Shopping Tips
🚨 10 NEW Costco Deals You NEED To Buy in November 2025! | The Deal Guy
19:14
🚨 10 NEW Costco Deals You NEED To Buy in November 2025! | The Deal Guy
FacebookThe Deal Guy
13 hours ago
🧂 Kinder’s “Flavor Rack” Seasoning Set is at Costco! This 12-pack set has all the favorites — The Blend, Butcher’s All-Purpose, Garlic & Herb, and more 🔥 A perfect holiday gift for any home cook! $29.99 for the whole rack! #Costco #KitchenFinds | Costco Buys
0:09
🧂 Kinder’s “Flavor Rack” Seasoning Set is at Costco! This 12-pack set has all the favorites — The Blend, Butcher’s All-Purpose, Garlic & Herb, and more 🔥 A perfect holiday gift for any home cook! $29.99 for the whole rack! #Costco #KitchenFinds | Costco Buys
FacebookCostco Buys
463.3K views5 days ago
⚡️ Alani Nu WINTER Variety Pack is NEW at Costco! Festive cans fun flavors like Cherry Slush, Winter Wonderland, and Breezeberry 🎄 200mg of caffeine and zero sugar — this pack is bringing all the holiday energy! #Costco #AlaniNu | Costco Buys
0:11
⚡️ Alani Nu WINTER Variety Pack is NEW at Costco! Festive cans fun flavors like Cherry Slush, Winter Wonderland, and Breezeberry 🎄 200mg of caffeine and zero sugar — this pack is bringing all the holiday energy! #Costco #AlaniNu | Costco Buys
FacebookCostco Buys
2.9K views2 days ago