STOP TRYING TO BUILD A BUSINESS JUST AROUND YOUR FAMILY AND FRIENDS. Too many people start businesses with one dangerous assumption, that their friends will be their biggest clients, supporters, and cheerleaders. Reality check: they won’t. Your friends will watch, clap, and scroll past. They’ll say “you’re doing well” but never buy. Some will even doubt you silently while strangers will believe in you openly. Listen, you can’t grow if your marketing strategy ends with your circle of friends. You