New Yorkers on Instagram: "The 2025 Saks Fifth Avenue holiday light show officially kicked off tonight on 5th Ave. Fireworks, performances, and the first illuminated reveal of the season. The regular (non-firework) show now runs every 10 minutes from 5–11pm through early January — completely free to watch. 🎥 @victoriamakesyoulaugh"

Saks Fifth Avenue on Instagram: "Few holiday traditions shine brighter than the Saks Holiday Show. 💫 Go behind the scenes of the making of our iconic windows and lights. Experience the magic in person at our NYC Flagship beginning every day at 4:35pm, now through January 4. Presented by @mastercard."