Let’s talk about hair interactions and why we created Give Me Life Elixir. Something most people don’t realise is that your hair doesn’t just “sit there” during the day. It’s constantly interacting. With water. With UV. With pollution. With your car seat. With the air. With every product you put on it. With literally everything it touches. And every single one of those interactions either supports the cuticle… or stresses it. When the cuticle is unsupported, those daily touches become aggressive