Bill Coors’ barley vision reaps rewards for 75 years

Molson Coors Beverage Company | LinkedIn

Coors Light kicks off ‘The official beer of everything unofficial’ summer campaign

Why The Coors Light

The Coors Classic (1980–1988) was the most important American stage race of its era and one of the world’s top cycling events, often ranked just behind the Tour de France, Giro d’Italia, and Vuelta a España. It evolved from the Red Zinger Bicycle Classic in Colorado and was sponsored by Coors Brewing Company. The race featured a mix of mountain stages, time trials, and criteriums across several U.S. states, showcasing spectacular routes like the “Tour of the Moon” through Colorado National Monum

MillerCoors to become Molson Coors Brewing Company