The newest Prada campaign stars the women that walked the Spring/Summer 2024 runway. The fashion show becomes the advertising campaign. Discover more: https://shorturl.at/BMY14 #PradaSS24 #Prada Photography Willy Vanderperre Creative direction Ferdinando Verderi | Prada

A symbol of elegance, eternal yet ever-changing. A new campaign starring Scarlett Johansson celebrates the iconic Prada Galleria. | Prada | Facebook

For the Spring/Summer 2023 women’s runway show, #Prada invites the viewpoint of film director #NicolasWindingRefn to conceive an experience around the collection. Entailing an immersive installation and the runway show’s physical environs in collaboration with AMO. #PradaSS23 | Prada

Fashion Icon Jeff Goldblum demonstrates his Prada runway walk. | The Tonight Show Starring Jimmy Fallon

Upcycling the runway. With the aim of giving new life to installations and promoting circular thinking, the #PradaGroup has committed to collecting and re-distributing materials used in its fashion shows. Watch how university students from Design Academy in Eindhoven and the Royal Academy of Art in The Hague used their creativity to give the materials from the #PradaFW21 runway shows a second life. In partnership with Spazio Meta in Milan, La Réserve Des Arts in Paris and OMA. Discover more: htt