11K views · 15 reactions | Cosmetics brand Rimmel virtually took over London's Tower Bridge in an effort to excite Gen Z customers. By pointing their cameras onto the famous bridge, Snap users could transform the historic structure, which would cause it to "melt" into a black liquid and later promote its mascara. CC: The Drum (YT) #MarketingMind #CreativeCampaigns | Marketing Mind | Facebook
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11K views · 15 reactions | Cosmetics brand Rimmel virtually took over London's Tower Bridge in an effort to excite Gen Z customers. By pointing their cameras onto the famous
Marketing Mind. Marketing Mind · Original audio. Cosmetics brand Rimmel virtually took over London's Tower Bridge in an effort to excite Gen Z customers. By pointing their cameras onto the famous bridge, Snap users could transform the historic structure, which would cause it to "melt" into a black liquid and later promote its mascara. CC: The ...
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